As a highly-respected financial firm, there was a constant balance of ensuring the needs of the internal clients were met, while increasingly pushing the boundaries of what was expected, as we attempted to illuminate the tangible results of effective design thinking in an environment that was unaccustomed to placing an emphasis on the design of their materials.

Art direction.
Graphic design.

Identity for a karaoke bar in Ecuador.

Logo design.
Graphic design.
Packaging design.

Quality of Life

With a newly redesigned identity, a strategic use of silver was used to evoke quality and an increased focus on the category colors ensured that the brand’s packaging and collateral stood out, with a serious tone for effective, science-backed supplements and research-driven consumers.

Low-cost materials were required; projects were time-sensitive.

Creative direction.
Art direction.
Product design.
UX/UI.
Graphic design.
Advertising.
Copywriting.

Quality of Life
Sports Nutrition

An opportunity arose where a new line extension called for immediate execution: exposing the metal foil used on label stock helped give the brand continuity and strength while avoiding the high-gloss, plastic of imitation of metal used on some competing products, and a visible grid provided strong order.

Initial design for launch was created in one day. Stock materials were used.

Creative direction.
Art direction.
Packaging design.
Print collateral.
Sourcing of packaging.
Copywriting assistance.

Wellia

Quality of Life product line extension into functional chocolates. Not yet in production.

Designed in less than 1 week.

Creative direction.
Art direction.
Graphic design.

Perfect Smile

A new dental care line acquired by Quality of Life, rebranded and reformulated.

The great brand name was not at all referenced in the previous identity and packaging, so I redesigned it. Brand continuity was achieved through the font family, layout, and background images.

Time was limited due to low item inventory. Limited budget (stock items only).

Creative direction.
Art direction.
Packaging design.
Graphic design.
Sourcing of packaging.

Maypro

An established, conservative global supplier of ingredients for the health food industry needed it’s brand image to be updated, and it’s ingredient lines to be distinguished.

Business cards were a particular success – the company president’s idea of having a portrait on employee business cards was met with resistance, yet with a proper execution the cards became conversation pieces and spawned imitators.

Art direction.
Graphic design.

Vitagen

 A new product line of commodity dietary supplements. Packaging materials needed to be cost-effective to achieve a low MSRP as the brand is aiming for cost-competitiveness.

A vibrant green contrasting with an amber bottle, in addition to a lively logo, gave the brand a distinctive look.

Creative direction.
Art direction.
Graphic design.
Identity.
Sourcing of packaging.

Carelife

Identity for a startup supplement company in China. A reference to nature was wanted, in addition to a color that evoked warmth.

Identity.
Graphic design.