Quality of Life
Sports Nutrition

An opportunity arose where a new line extension called for immediate execution: exposing the metal foil used on label stock helped give the brand continuity and strength while avoiding the high-gloss, plastic of imitation of metal used on some competing products, and a visible grid provided strong order.

Initial design for launch was created in one day. Stock materials were used.

Creative direction.
Art direction.
Packaging design.
Print collateral.
Sourcing of packaging.
Copywriting assistance.